Please rank these three potential options for a new City of Shelton logo.
What's happened so far?
City staff has been working with a local design firm, JayRay, to develop a new City logo. Communications Specialist Mary Ricker presented several logo options to City Council at their October 26 study session. This survey, asking you to rank the three logo options, will be open through Wednesday, December 8. City staff will present the survey results to City Council for final adoption.
What am I ranking? How can I see the logo options?
NOTE: Please rank the options from 1/"first priority" (most preferred) to 3/"third priority" (least preferred.)
The logo options, and some information about why each option was developed, are listed below:
Option 1: Blue Heron
This first logo option incorporates the blue heron which, according to North American Native tradition, brings messages of self-determination and self-reliance. Blue herons also represent an ability to progress and evolve. The blue heron also serves as a symbol of this area without using a tree or water, which is commonly used in city logos throughout Puget Sound.
Option 2: Tree/Mountains
This second logo option is inspired by our heritage while also modernizing it, providing a nice balance between our past and our future.
Option 3: Two-Person Saw
This third logo option also represents our heritage in a classic way, by incorporating the two-person saw.
What does our current City logo look like? Why is this important?
Here is our current City logo. We've looked through our records, and different versions of this logo have been used since at least 1990. Place branding assists cities with economic development programs, helps residents know when they're interacting with a City service or program and strengthens a communities sense of place. This is a lengthy process that can incorporate multiple projects across our community. We've identified modernizing our City logo as a good first project.
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