Digital services are about people. By taking a human-centered approach as we implement technology, the City of San Diego can make our customers’ and employees’ lives easier. Historically, the City has had fragmented technology and processes that created inconsistent customer and employee experiences. Whether customers reach out through digital self-service channels or speak to City employees in person, their experience should accessible, reliable, and gratifying. This survey is designed to help the Performance & Analytics Department learn more from San Diegans as we establish the City's first comprehensive Digital Customer Experience (DCX) Strategy.