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Redwood City Shopper Survey

How has COVID-19 impacted your shopping preferences and habits?

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104 Registered Responses

0
<20

0

0 responses
<20
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20-29

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0 responses
20-29
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30-39

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0 responses
30-39
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40-49

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1 response
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40-49
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50-59

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2 responses
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50-59
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60-69

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0 responses
60-69
1
70-79

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1 response
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70-79
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>79

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0 responses
>79
100
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104 registered responses


Are you a Redwood City resident?

Response Percent Response Count
Yes 88.5% 92
No 11.5% 12

Please indicate the number of individuals residing in your household

Response Percent Response Count
1 8.7% 9
2 to 3 57.7% 60
4 26.0% 27
More than 4 7.7% 8

Since the beginning of the COVID-19 crisis, are all working members of the household still employed?

Response Percent Response Count
All still working 59.6% 62
One or more working but with reduced hours or wages 12.5% 13
One or more members unemployed 27.9% 29

Is anyone in your household currently working remotely?

Response Percent Response Count
Yes 65.4% 68
No 34.6% 36

What percentage of your purchases are made online versus in person? (Example: 70% online)

Answered
104
Skipped
0

Since COVID-19, what do you primarily buy in Redwood City? Please select all that apply.

Response Percent Response Count
Clothing and accessories 13.5% 14
Personal services such as dry cleaning and spa services 27.9% 29
Groceries 92.3% 96
Food from restaurants 84.6% 88
Electronics (cell phones, TVs, computers, laptops 3.8% 4
Goods/services to improve my home 25.0% 26
Other 16.3% 17

When you shop for products, including groceries, do you:

Response Percent Response Count
Purchase items online from stores 43.3% 45
Use store pick up 34.6% 36
Have items delivered to home 41.3% 43
Have items mailed to home 40.4% 42
Purchase items in store (in person) 94.2% 98

How often do you purchase food from restaurants?

Response Percent Response Count
Once a month 14.4% 15
Once a week 40.4% 42
2-3 times a week 34.6% 36
4-7 days a week 8.7% 9
Don't buy restaurant food 1.9% 2

How do you obtain food from restaurants? Please select all that apply.

Response Percent Response Count
Personally pick up take-out food 85.6% 89
Use delivery services such as Door Dash, Grub Hub or restaurants 41.3% 43
Dine outdoors at restaurants 42.3% 44
Other 5.8% 6

Regarding dining at a restaurant, do you currently:

Response Percent Response Count
Dine outdoors only 60.6% 63
Dine indoors 12.5% 13
Expect to dine indoors when a vaccine is available 35.6% 37
Prefer not to dine indoors and will not dine indoors even when a vaccine is available 15.4% 16
Other 16.3% 17

When shopping or dining what is most important to you? Choose one.

Response Percent Response Count
Price 3.8% 4
Convenience 13.5% 14
Customer Service 3.8% 4
Quality 27.9% 29
Business implements maximum health practices for safe operation 27.9% 29
Business is a personal favorite 22.1% 23
Other 1.0% 1

When you shop for goods/services do you give preference to Redwood City merchants and restaurants?

Response Percent Response Count
Yes 80.8% 84
No 19.2% 20

Would you support a shop local initiative to steer business to local companies?

Response Percent Response Count
Yes 94.2% 98
No 5.8% 6

If yes, what do you think would have the most positive impact for residents and businesses?

Response Percent Response Count
Marketing campaign to raise business visibility 59.1% 55
Phone App incentive program 20.4% 19
Other 20.4% 19

What percentage of your shopping is done in other communities?

Response Percent Response Count
I do all my shopping at stores in Redwood City 4.8% 5
Less than 25% 51.9% 54
50% 30.8% 32
75% 11.5% 12
100% 1.0% 1

What stores do you use in other communities?

Response Percent Response Count
Grocery 52.9% 55
Restaurant 51.9% 54
Personal services (hair, massage, nail, barber, etc.) 34.6% 36
Clothing and accessories 38.5% 40
Home goods (appliances, furniture, housewares) 42.3% 44
Other 15.4% 16

What are the reasons you shop at stores outside Redwood City? Please select all that apply.

Response Percent Response Count
Convenience 16.3% 17
Better selection of stores 34.6% 36
Better selection of goods and services 34.6% 36
Better customer service 7.7% 8
Better price 8.7% 9
My favorite store is not located in Redwood City (e.g. Trader Joe's) 63.5% 66
Other 23.1% 24

What advertising or promotion tools do you respond to? Please select all that apply.

Response Percent Response Count
Email/online 60.6% 63
Social media 40.4% 42
Print advertisement 23.1% 24
Printed or electronic communication 16.3% 17
TV or radio promotions 12.5% 13
Promotion of sales and incentives that encourage customer loyalty and attract new customers 43.3% 45
None 6.7% 7
Other 8.7% 9

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